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Learn with Case Study - Market Research

Accredited by CPD QS | Interactive Lessons | Tutor Support included | Special Discount Price


One Education

Summary

Price
£12 inc VAT
Study method
Online
Duration
3 hours · Self-paced
Access to content
12 months
Qualification
No formal qualification
CPD
10 CPD hours / points
Certificates
  • Certificate of completion - £9
  • Certificate of completion - £15
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

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Overview

Imagine you have an idea for a product that could revolutionize the market, but you're not sure if it will resonate with your target audience. Or perhaps you're a seasoned marketing professional looking to fine-tune your research skills to stay ahead of the competition. Look no further than our comprehensive course, "Learn with Case Study - Market Research," which provides a deep dive into the world of market analysis and strategy.

Through a combination of engaging case studies and informative modules, our course covers everything from the basics of market research to advanced techniques for conducting PESTLE and SWOT analysis. With a particular focus on product and market segmentation, we examine effective strategies for assessing consumer needs and preferences, as well as methods for evaluating market potential and determining the best course of action.

At the end of the course, you'll walk away with a thorough understanding of the principles and practices that underpin successful market research. With our expert guidance and in-depth analysis, you'll gain the knowledge and confidence to make informed decisions and navigate the complex and dynamic world of marketing. Don't miss out on this opportunity to enhance your skills and take your marketing strategy to the next level - enrol in "Learn with Case Study - Market Research" today!

Learning Outcomes:

  • Develop an understanding of the principles and practices of market research
  • Learn to conduct effective PESTLE and SWOT analysis
  • Develop analytical skills for conducting market analysis and segmentation
  • Learn to evaluate market potential and consumer needs
  • Be able to create comprehensive market research reports

CPD

10 CPD hours / points
Accredited by CPD Quality Standards

Course media

Description

The "Learn with Case Study - Market Research" course is designed to provide a comprehensive understanding of the principles and practices that underpin successful market research. Through engaging case studies and informative modules, learners will gain insights into the basics of market research, advanced techniques for conducting PESTLE and SWOT analysis, effective strategies for assessing consumer needs and preferences, and methods for evaluating market potential and determining the best course of action.

By the end of the course, learners will be equipped with the knowledge and skills to create comprehensive market research reports that drive business growth and success. Whether you're an entrepreneur looking to launch a new product or a seasoned marketing professional seeking to enhance your research skills, this course is a must-have for anyone interested in the world of marketing.

⊱⊱ Learn with Case Study - Market Research Course Curriculum ⊰⊰

Section 01: Introduction

  • Intro to Case Study 2

Section 02: Case Study

  • Definition
  • Company Overview
  • Company Vision and Mission Statement
  • IRIC Mileposts
  • Company Product Portfolio
  • Company Financial Performance
  • Objective
  • Key Observations
  • Market Research Strategy
  • Pre Market Research Ethos
  • Geo Assessment Profile
  • Market Research Audit
  • PESTLE Analysis
  • Market Analysis
  • Market Segmentation
  • Market Segmentation Continue
  • SWOT Analysis
  • Market REsearch Architecture
  • Market Research Process
  • Market Research Process Continue
  • Report Structure and Course Contents
  • Evaluation and Course Correction
  • Objective Realization and Impact Analysis

How is the course assessed?

Upon completing an online module, you will immediately be given access to a specifically crafted MCQ test. For each test, the pass mark will be set to 60%.

Exam & Retakes:
It is to inform our learners that the initial exam for this online course is provided at no additional cost. In the event of needing a retake, a nominal fee of £9.99 will be applicable.

Certification
Upon successful completion of the assessment procedure, learners can obtain their certification by placing an order and remitting a fee of __ GBP. £9 for PDF Certificate and £15 for the Hardcopy Certificate within the UK ( An additional £10 postal charge will be applicable for international delivery).

Who is this course for?

  • Entrepreneurs looking to launch a new product
  • Marketing professionals seeking to enhance their research skills
  • Business students interested in the field of marketing
  • Sales professionals interested in market research
  • Anyone interested in gaining a comprehensive understanding of market research

Career path

  • Market Research Analyst: £20,000 - £40,000 per year
  • Marketing Manager: £30,000 - £80,000 per year
  • Sales Manager: £25,000 - £70,000 per year
  • Product Manager: £30,000 - £75,000 per year
  • Business Development Manager: £25,000 - £70,000 per year

Questions and answers

Currently there are no Q&As for this course. Be the first to ask a question.

Certificates

Certificate of completion

Digital certificate - £9

You can apply for a CPD Accredited PDF Certificate at the cost of £9.

Certificate of completion

Hard copy certificate - £15

Hard copy can be sent to you via post at the expense of £15.

Reviews

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FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.